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AI ad audit · Recovery

Recover up to 6% of your ad spend.

Ad platforms bill for traffic that never had a chance to convert. Dash.fi audits every click against IAB and MRC standards, builds the evidence, and works with Google and Meta to win the money back.

Free to run. You only pay a success fee on what we recover above your baseline before Dash.fi.

Dash.fi ad audit LIVE
Out-of-geography clicks +$1,840
Non-rendering gclids +$1,210
Known bot traffic +$1,460
Sophisticated bots +$960
Low-engagement spend +$730
Recoverable, last 30 days $6,200

Of your ad invoice, recovered on average

Up to 6%

Audit signal

1st-party

Pixel on your own site

Scored against

IAB + MRC

Standards, turned into metrics

Cost to run

$0

Success fee only

How it fits together

One audit. Two ways to win.

Everything starts with the audit. We take the IAB and MRC standards the industry already agrees on and turn them into living metrics and algorithms, scored on every click. That foundation powers two outcomes.

Outcome 1

Recover credits

We file refund claims with the platforms for the invalid spend we find, and pursue the money on your behalf.

Outcome 2

Build negative audiences

We turn the same findings into exclusion audiences that stop the waste before it is billed.

Ad pay protection
The foundation

The audit. IAB and MRC standards, turned into live metrics and algorithms.

Scored on every click, from a 1st-party pixel on your own site.

The audit

What we look at on every click.

A 1st-party pixel on your site sees what the platforms will not show you. We score every click against the standard, then keep only what is defensible.

01

1st-party pixel

Runs on your own site, so the traffic data is yours, not the platform's.

02

Geo-IP checks

Flags clicks that land from outside the geography you targeted.

03

Known bots and fraud

Filters traffic from known bot networks and fraud sources.

04

Sophisticated bots

Catches advanced non-human traffic that slips past basic filters.

05

Targeting compliance

Checks whether each click actually matched your targeting criteria.

06

Non-rendering clicks

Spots gclids and fbclids that never rendered your page at all.

07

Engagement signals

Surfaces high-bounce, low-engagement campaigns that signal wasted spend.

08

IAB + MRC aligned

Every metric maps back to the standards the platforms recognize.

White-glove recovery

We build the case and file it for you.

Recovery is never guaranteed. The platforms decide. We build the strongest case we can, and the authority of a regulated card issuer helps the conversation move.

Honest about it: outcomes vary by platform and case. We pursue every defensible dollar, and you never pay unless it lands.
  1. Step 01

    Connect your accounts

    Link Google and Meta and add the pixel. Five minutes, no IT lift.

  2. Step 02

    We audit every click

    Each click is scored against IAB and MRC metrics, continuously.

  3. Step 03

    AI assembles the evidence

    Summaries and documentation are compiled into a claim-ready package.

  4. Step 04

    We file with the platforms

    Google and Meta, on your behalf. White-glove, no work on your end.

  5. Step 05

    Credits land in your account

    You keep what we recover. We only take a success fee above your baseline.

Estimate

See what you could recover.

Move the slider to your monthly ad spend. The recoverable range depends on your platform mix and campaign types, and tops out around 6%.

Recoverable spend2% to 6% of spend
$100k / mo
Start a free audit

An estimate, not a quote. Actual recovery varies by platform, campaign mix, and account history.

Estimated monthly recovery$2.0k – $6.0kAverage$4.0k
Pricing

No recovery, no fee.

The audit is free. We only take a success fee on what we recover above the baseline you were getting before Dash.fi. If we find nothing, you pay nothing.

FAQ

Questions, answered straight.

Invalid traffic is any click the platform billed you for that had no real chance to convert: out-of-geography clicks, known and sophisticated bots, clicks whose gclid or fbclid never rendered your page, and traffic that did not match your targeting. We score it all against IAB and MRC standards.

Find out what you are owed.

Connect your ad accounts, add the pixel, and let the audit run. We will show you what is recoverable, and go get it.

  • Free to run
  • Success fee only
  • No IT lift