Updated:

January 30, 2025

These Ad Pay Protection Terms and Conditions (“Terms”) govern your company’s (“Client”) participation in the Ad Pay Protection Program (“APP Program”) offered by Dash.fi Technologies, Inc (“Dash.fi”). These Terms form a part of the Dash.fi Platform Agreement (“General Terms”) and incorporate and make a part hereof the Reward Program’s Terms (“Reward Terms”). 

1. DEFINITIONS

All capitalized terms  not defined herein have the meanings set forth in the General Terms or Rewards Terms.

2. APP PROGRAM SUMMARY

Dash.fi provides ongoing auditing services of the Client’s digital advertising accounts (“Ad Accounts”) across networks including, but not limited to, Google Ads and/or Meta Ads (collectively, “Advertising Networks”) to identify potential billing overcharges due to Invalid Traffic (defined below) and files claims with the Advertising Networks to get refunds.  

Clients can earn a rebate (“Rebate”) on amounts they spend on Ad Accounts equal to the greater of 3% of their total Ad Account spend or 50% of the refunds actually received into the applicable Ad Accounts (“Refunds”).

3. ELIGIBILITY; ENROLLMENT

  1. All Dash.fi Accounts  are eligible to enroll in the APP Program.
  2. Enrollment requires placing the Dash.fi pixel on Client’s website and granting access to Client’s Ad Accounts (including at least Google Ads and Meta Ads accounts).
  3. This offer may not be combined with any other Dash.fi rewards incentive, offer, or promotion.

4. DASH.FI’S OBLIGATIONS

  1. Audits. Dash.fi conducts audits of the Client’s Ad Accounts at the relevant Advertising Networks to identify Invalid Traffic (“Ad Audit”).  Ad Audit reports are delivered to Client monthly and include Invalid Traffic findings, and calculations setting out the expected Refunds and Rebates. “Invalid Traffic” includes, but is not limited to, traffic attributable to out-of-geo ads, ad injection, ad stacking, pixel stuffing, domain spoofing, bot traffic or click farms, etc.
  2. Other Obligations. Dash.fi will: (1) generate the necessary log or other deliverables as required by an Ad Network and submit the deliverable(s) on the Client’s behalf to the relevant Ad Network requesting a Refund for the overcharges every month based on the Ad Audit (“Refund Request”), (2) monitor the status of the Refund Request, and (3) credit any Refunds actually received to the Client in the percentages set out below as Rebates. Refund Requests can take up to eight (8) weeks after the calendar month close to be processed by an Ad Network for a Rebate.

5. CLIENT’S OBLIGATIONS

  1. For the duration of Client’s participation in the APP Program, Client will:
    1. make the Dash.fi Card the default payment card on file with the applicable Ad Networks where payment by credit card is available ;
    2. place the dash.fi pixel on the Client’s website for the purposes of continuous tracking and analysis; 
    3. ensure that the Ad Accounts associated with the website where the Pixel is placed remains connected;.
    4. grant viewer access to access@dash.fi;
    5. grant Full Administrative access to Meta accounts for Dash.fi’s Partner ID: 646884015417961; and
    6. provide Dash.fi with accurate and up-to-date information regarding its advertising campaigns and configurations.

6. REBATES AND FEES

  1. Rebates. Rebates are the amount of money that a Client can receive back on their total ad spend on Ad Networks.  The percentage of total ad spend that is rebated to Client depends on the type of payment that was used for the ad spend and the total Refunds actually received from Ad Networks.  In all cases, Rebates are calculated on Refunds actually received from Ad Networks.  
  2. Dash.Fi Card. Client’s paying Ad Networks with their Dash.fi Card can receive a Rebate which is the greater of:
    1. 3% of the Client’s digital advertising spend on the applicable Ad Network for the calendar month, or 
    2. 50% of the Refund on the first 12% Rebate amount and 80% thereafter

 

Total Rebate

Client

Dash.fi

Base

12%

50%

50%

Premium

12%+

80%

20%

  1. ACH/Wire Payments. Client’s paying Ad Networks via ACH or Wire can receive a rebate which is the greater of:
    1. 1% of the Client’s digital advertising spend for the calendar month, or
    2. 50% of the Refund on the first 12% Rebate amount and 80% thereafter
  2. Dash, Fi Fees.  Dash.fi’s service fee for the APP Program is 50% of the amount of the first 12% Rebate amount and 20% thereafter.
    1. e.g., if the Rebate received is four-percent (4%), then Dash.Fi Fee would be 1% and Client’s Share would be 3%.  
    2. e.g., if the Rebate received is three-percent (3%) or less, then Dash.Fi Fee would be 0%
  3. Application of Rebates.
    1. Google. Any Rebate less the applicable Ad Pay Protection Fee (as defined in Section 7.1) will be credited to the Client’s Google Ad Account.
    2. Meta. For Dash.fi Cardable Payments, any Rebate less the applicable Ad Pay Protection Fee (as defined in Section 7.1) will be credited, at Meta’s discretion, to the Client’s Meta Ad Account or their Dash.fi account. For Invoiced Payments, any Rebate less the applicable Ad Pay Protection Fee will be credited to the Client’s Meta Ad Account.

7. INVOICING; PAYMENTS; PRE-PAYMENT

  1. Invoicing. Dash.fi will issue an invoice to the Client for fees due to Dash.Fi. Payment is due within 7 days of the Refund being credited to the Client’s Ad Account.
  2. Dash.fi Rewards Option. A Client may choose to receive its portion of the Rebate (“Client’s Share”) in Rewards via the Dash.fi founder Rewards Wallet. In which case, the Ad Pay Protection Fee is calculated as one-hundred-percent (100%) of the Rebate. 

Example: A six-percent (6%) Rebate would be apportioned as follows: Client’s Share (i.e., 3%) which is inclusive of the Guaranteed Rebate (i.e., 3%). Dash.Fi receiving three-percent (3%) of the Rebate as and for the Advance Protection Fee.

  1. Payments.
    1. Client’s Operating Account. Dash.fi may draw funds from the Client’s Linked Account via ACH.
    2. Pre-Payment Account. Dash.fi may draw funds from the Client’s applicable Prepayment Amount balance. 
    3. Cash Rewards. Dash.fi may draw funds from the Client’s Cash Rewards balance.
  2. Pre-Payment. After ninety (90) days, Dash.fi will provide Client with a baseline rebate assumption (“Rebate Assumption”). Within thirty (30) days of receipt of the Rebate Assumption, Client will have the option to increase their share of the Rebate by pre-paying the Ad Pay Protection Fee (“Pre-Payment Amount”). Based on the term associated with the Pre-Payment Amount (“Plan Term”), the Client’s share of the Rebate will remain consistent for the following Plan Terms set forth in the chart below on the first 12% Rebate amount.
 

Month to Month

One Year Plan Term

Two Year Plan Term

Three Year Plan Term

Five Year Plan Term

Client

50%

55%

60%

65%

80%

Dash.fi

50%

45%

40%

35%

20%

 

Client’s Share will be 80% on Rebate amounts over 12% Client’s Share will be 80%. 

The amount invoiced for that month’s Ad Pay Protection Fee will be deducted from the Pre-Payment Amount. Once the Pre-Payment Amount is depleted, the Client can re-enroll with the payment of a new Pre-Payment Amount.

For example, without selecting a Pre-Payment Amount, if the Client’s digital advertising spend is one million dollars ($1,000,000) per month and the Rebate is six-percent (6%), the Ad Pay Protection Fee due Dash.fi is fifty-percent (50%) of the Rebate (i.e., three-percent (3%) or $30,000). 

However, if the Client enrolled in a Five Year Plan Term, the Ad Pay Protection Fee due Dash.fi would decrease to twenty (20%) (i.e., $20,000). To enroll in the Five Year Term Plan, the Client would need to make a Pre-Payment Amount of $1,200,000 ($20,000/month *60 months = $1,200,000).

8. GROWTH ATTRIBUTION

  1. Client acknowledges and hereby agrees that Dash.fi has the right to:
    1. Attribute increases in Client’s Rebates directly to Dash.fi’s audit technology, reporting, and optimization processes (i.e., the APP Program);
    2. Include anonymized Client data and performance metrics as part of Dash.fi's case studies, promotional materials, or internal analyses, provided that no Client-identifying information is disclosed without Client’s prior consent, such consent not to be unreasonably withheld.

9. CONFIDENTIALITY

  1. Definition. “Confidential Information” means all non-public information relating to the business, operations, products, or technology of the disclosing Party that is identified by the disclosing Party as confidential or otherwise is reasonably understood to be confidential.
  2. Information Exchanged/Shared. The receiving Party shall not use the Confidential Information of the disclosing Party except for the purpose of exercising its rights or carrying out its obligations under this Agreement. The receiving Party shall not disclose such information to any third party (except to its employees or contractors who have a need to know and who are bound by confidentiality obligations no less restrictive than those contained in this section), and shall use the same degree of care to prevent misuse or disclosure that that the receiving Party uses with respect to its own Confidential Information of like importance, but in no event with less than reasonable care. The foregoing confidentiality and non-use obligations will not restrict the receiving Party from disclosing Confidential Information of the disclosing Party: (a) pursuant to the order or requirement of a court, administrative agency, or other governmental body; provided that the receiving Party required to make such a disclosure gives reasonable notice to the disclosing Party to contest such order or requirement; and (b) on an as-needed, confidential basis to its legal or financial advisors.
  3. Exceptions. The confidentiality and non-use obligations hereunder will not apply to: (a) information that is in the public domain or becomes generally available to the public other than as a result of disclosure by the receiving Party in breach of this Agreement, (b) information available to the receiving Party on a non-confidential basis before receipt from the disclosing Party, (c) information received by the receiving Party from a third party who is under no obligation to the disclosing Party to keep the information confidential, or (d) information developed independently by the receiving Party without using the disclosing Party’s Confidential Information.
  4. Equitable Remedies. Receiving Party agrees that the disclosing Party will be entitled to seek equitable relief, including an injunction and specific performance, in the event of any breach, threatened breach, or intended breach of this Section 9 by the receiving Party. Such remedies will be in addition to all other remedies available at law or in equity.
  5. Feedback. If either Party gives the other Party any feedback, suggestions, or recommendations about the other Party’s products, services, or technology, the other Party may use such feedback, suggestions, or recommendations without restriction or obligation to the other Party.

10. LIABILITY

In addition to the liability provisions contained in the Platform Agreement which has been incorporated herein and made a part hereof, the Client releases Dash.fi from all liability due to:

  1. The Client’s participation in the APP Program;
  2. The Client’s lost revenue resulting from Ad Audit findings or the Rebate processes;
  3. Decisions made by the Ad Networks regarding the Client’s Rebates or Ad Account status; and
  4. Third party claims in accordance with these Terms.

11. OTHER LEGAL TERMS

Dash.fi may assign, pledge, or otherwise transfer the administration of these Terms without providing Notice to Client.

12. TERMINATION

Dash.fi  may amend, revise, suspend or terminate the APP Program at any time and in its sole discretion. In the event that the Platform Agreement or the Rewards Program is/are terminated, these Terms will immediately terminate.

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